19 Best Video Ad Networks for Publishers in 2024

The popularity of digital video advertising has been on a steady rise for years now. The demand for quality video ad inventory is as high as ever. However, not all video ad demand is right for every website or app. Finding quality demand still requires some effort. This is why lots of video publishers turn to specialized video ad networks as their demand source.

However, not all video ad networks are equal. Choosing the best one for your specific needs is crucial for successfully generating revenue. So to make the choice a little easier, I’ve decided to put together a list of some of the best video ad networks for publishers in 2024. But first, let’s take a look at what a good ad network should have. If you’d rather jump straight to the list, you can do so in the table of contents below.

What Is a Video Ad Network?

Unlike a general ad network, which helps publishers sell different types of inventory, usually with an emphasis on display advertising, video ad networks focus exclusively on video ad inventory. In other words, a video ad network acts as an intermediary between publishers looking to sell video ad inventory and advertisers looking for a place for their video ads.

Video advertising networks are a particularly good choice for video-first publishers, such as OTT or VOD providers. However, even publishers with very little or no video content can monetize through outstream video ads. Put simply, if you are a publisher and want to increase your ad yield, you will most likely benefit from joining a video ad network.

What to Look for in a Video Ad Network?

Despite all of them being specialized for video formats, video ad networks still differ among each other quite a bit. This is mostly due to the various tools and features they offer. What I’m trying to say is, before picking any old network, you need to figure out exactly what you’re looking for. Here are some major deciding factors to consider.

• A Wide Range of Formats — Having a wide range of formats available will allow you to diversify your ad revenue. For starters, both instream and outstream ads should be included, along with performance-boosting features such as sticky outstream units.
• Detailed Analytics — In addition to video performance analytics, publishers should have insight into how their inventory is performing, too. Ad analytics for publishers should contain data on ad performance across sources, CTR, revenue across platforms, and so on.
• Cross-Platform Compatibility — Even if you’re only operating one website right now, you should still look for a network with cross-platform support. If you ever decide to expand your offer with, for instance, an OTT app, you’ll be happy to have a way to monetize it without switching providers.
• Extensive Targeting Options — Behavioral targeting is riddled with problems, so having alternative targeting options, such as contextual, is always a plus. This will ensure that the ads served on your website are of interest to your audience.

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Top 19 Video Ad Networks for Publishers in 2024

With no shortage of video ad networks in 2024 on the market, things can get confusing, especially for publishers just getting into video ad monetization. To help you choose, here are the best 19 video ad networks of the year.

1. Google ADX

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics Historical Reporting Ad Exchange Historical Reporting	5,000,000 visitors per month	Instream Video Ads Outstream Video Ads In-Feed Video Ads In-Article Video Ads Bumper Video Ads

Google holds one of the biggest ad exchanges in the world — Google ADX. This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. 

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

However, one of the shortcomings of this ad network is accessibility. Google ADX is only available to premium publishers with a minimum of five million monthly visitors. 

The network supports all online video ad formats, including instream, outstream, in-article, and in-feed video ads. The service also comes with extensive real-time and historical analytics that outshine almost any other analytical software.

2. TargetVideo Premium Demand

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic	Real-Time Reporting Scheduled Reporting Analytics API	100,000 visitors per month	Instream Video Ads Outstream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads

TargetVideo’s Premium Demand offers publishers the option to monetize their content with high-quality ads from the most reputable partners in the industry.  

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream, etc.), TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers. TargetVideo also offers extensive real-time analytics, automated reporting, and a dedicated ad optimization team for campaign monitoring. 

Publishers can access TargetVideo’s Premium Demand by either signing up for the Managed Video Player or for the enterprise video platform. In the first case, they will receive a plug-and-play HTML5 video player with built-in ad serving capabilities. All they have to do is embed the player on their website to begin monetizing.

TargetVideo Premium Demand also easily integrates with the entire TergetVideo video platform, where publishers can utilize video hosting, an intuitive content management system, and an array of other yield optimization tools designed to provide full control over the publisher’s ad serving strategy. 

However, what I find makes TargetVideo really stand out (in addition to quality demand) is the array of revenue boosting tools and features. There is the Yield Optimization Engine, which uses machine learning and large data sets to automatically track and optimize your price floors, increase impressions, and boost your revenue overall. There are also handy options like ad looping, the Call Ad Again feature, and more.

What’s more, for publishers who don’t have their own video content, but still want to earn money from instream video ads, TargetVideo creates exclusive original monetizable content for both mobile and desktop environments.

3. Primis

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic	Real-Time Analytics Scheduled Reporting Platform API	N/A	Instream Video Ads Outstream Video Ads

Primis is a video discovery platform and HTML5 player that comes with its own ad server and video ad marketplace (with support for instream and outstream video ads). Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. 

Primis helps publishers serve relevant video content to their users based on their previous viewing experience. The company’s rich video library currently spans more than 30 different verticals and is constantly growing. 

The platform also has tools to protect publishers from ad fraud to prevent invalid traffic and revenue loss. Primis also has extensive real-time analytics, a scheduled reporting feature, and full access to platform API.

4. Aniview

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic	Real-Time Analytics Scheduled Reporting Analytics API	N/A	Instream Video Ads Outstream Video Ads In-Banner Video Ads Native Video Ads Rich Media Ads In-App Video Ads

Aniview is a video monetization platform for web, mobile, and CTV that helps publishers generate higher revenue and reach broader audiences. Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. The platform also comes with real-time analytics and analytics API, so publishers will be able to track and integrate this data with third-party software easily.

One of Aniview’s most advanced features is that it supports server-side ad insertion. This technology enables publishers to bypass AdBlockers and boost revenue.

5. Media.net

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics Reach & Frequency Reporting Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads Native Video Ads Display Ads

Media.net is among the leading ad serving platforms with a wide assortment of advertising tools. This ad network also covers various services, including header bidding, Yahoo Bing Network demand, cookie-free targeting, and more. 

The platform prides itself on extensive transparency in its reporting, fully managed header bidding, and low-latency auctions. They support both mobile and desktop environments and have proprietary AI algorithms. All in all, this is a good all-in-one solution for publishers looking to unify their monetization efforts into a single platform.

6. Xandr

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding Programmatic Direct	Real-Time Analytics Audience Analytics Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads In-Banner Video Ads Rich Media Ads

This ad monetization platform and video ad network is one of the world’s largest video-first marketplaces. Xandr’s platform allows you to be selective about which advertisers you sell inventory to. Publishers can make direct deals or settle for a programmatic exchange. 

The platform supports various video units, including instream and outstream ads, rich media ads, and in-banner video ads, so you’ll get plenty of options. The platform also offers video header bidding, which is highly sought-after by larger publishers. 

With the platform’s various inventory management and yield optimization features, publishers can fine-tune their ad strategy however they see fit. In addition, in 2022, Xandr was named the exclusive technology and sales Netflix partner, helping Netflix with its first ad-supported plan. Netflix choosing Xandr only further highlights the platform’s quality and scale.

7. Magnite

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics TV Content Reporting Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads Native Video Ads In-App Video Ads Rewarded Video Ads

Magnite is one of the world’s largest independent sell-side ad platforms and curated programmatic marketplaces. The platform allows publishers to deliver video ads across mobile, desktop, and CTV devices and supports various video ad formats (instream, outstream, native, in-app, and rewarded video ads). Publishers can also easily track their ad performance through Magnite’s real-time analytics. 

Advanced users can also enjoy advanced monetization features like ad podding and the platform’s built-in support for video header bidding and prebidding. Magnite also offers its publishers open auction, private, and guaranteed deals in a brand-safe marketplace.

8. OpenX

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding Programmatic Direct	Real-Time Cloud Reporting Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads In-App Video Ads Interstitial Video Ads Rich Media Ads Opt-In Video Ads CTV Video Ads

OpenX is a renowned ad exchange connected to hundreds of SSPs and DSPs, making it the obvious choice for any publishers looking to increase their ad demand. The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads).

Thanks to its custom targeting solution — OpenAudienceTM, OpenX ensures that the right ads reach the target users. This service lets publishers and advertisers create custom audiences and analyze their behavior to better optimize their creatives and drive more revenue for both parties. 

However, the best thing about this network is that it supports programmatic direct deals. These are particularly appealing for enterprise-level publishers with large sales teams, as these come with some of the highest CPMs in the industry.

9. SelectMedia

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics Website and Ad Filtering Scheduled Reporting	10,000 visitors per month	Outstream Video Ads In-Article Video Ads CTV Video Ads

SelectMedia is a cross-platform monetization solution that also offers various outstream video ad formats (in-article, in-article floating, overlay ads, etc.) and CTV video ads. The company works with many industry-leading clients like Vice, Rolling Stone, and more than 650 premium websites, with their biggest focus being the Asian markets.

This advanced programmatic platform comes with an ad server and dozens of yield optimization tools to help publishers maximize revenue. SelectMedia also has built-in RTB across various open exchanges, ensuring publishers only get the highest CPMs. 

However, the platform does have a minimum requirement of 10,000 monthly visitors to offer its monetization services. So if you’re a smaller publisher just getting started, you may have to look elsewhere.

10. Nexxen (Former Unruly)

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding Programmatic Direct	Real-Time Analytics Historical Analytics Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads In-App Video Ads CTV Video Ads

Nexxen, formerly Unruly, is a renowned video ad network that offers video advertising services across multiple platforms (desktop, mobile, CTV). Thanks to the large number of DSPs in its network, the platform boasts a massive library of outstream video ads.

However, one of the best features of this platform is the planning tool, Cross Platform Planner, which helps both advertisers and publishers execute cross-screen campaigns and deliver ads into better-performing placements. This tool is truly a game changer for publishers as they can balance a buyer’s preferred outcome with their own optimal yield management.

As a part of the planning tool, the new Auto Budget Allocation feature delivers automatically allocated budgets that take into account both audience categories and inventory, while considering both party objectives and constraints, such as those based on impressions or CPMs.

11. Chocolate Platform

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics Scheduled Reporting	5,000 visitors per month	Instream Video Ads Outstream Video Ads In-App Video Ads CTV Video Ads

Chocolate Premium is a programmatic video-only OTT and CTV advertising platform that offers publishers several ad formats (full screen, rewarded, native, pre-roll video ads, and more). With Chocolate Premium, publishers can monetize mobile web & app, desktop, and OTT inventory through easily integrated ad units. 

The biggest selling point of this platform is the fact that it is one of the early video-only partners for Open Bidding (formerly Google Exchange Bidding), allowing publishers to access global programmatic demand with a simple activation through EB. 

However, the downside of Chocolate Premium is that it is an invite-only platform due to offering unique premium programmatic deals.

12. AdMedia

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding Programmatic Direct	Real-Time Analytics Scheduled Reporting	N/A	Instream Video Ads Outstream Video Ads CTV Video Ads In-App Video Ads Native Video Ads Rich Media Ads

AdMedia is a programmatic video advertising platform that lets publishers monetize with a rich selection of video ads and even monetize third-party videos. Unlike most other video ad networks, AdMedia doesn’t sell inventory on open exchanges but keeps all the transactions exclusively within its platform.

AdMedia primarily relies on advanced contextual targeting to serve relevant ads and even allows publishers to pick from a rich library of their partners’ videos if they have none of their own. The platform also has tools to protect publishers and advertisers from ad fraud and guarantee a brand-safe advertising environment. 

AdMedia also has a fully customizable player optimized for ad serving, meaning publishers can kill two birds with one stone. However, publishers are hand-picked for partnerships since the platform leans more toward advertisers.

13. HilltopAds

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic, RTB	Real-Time	No	Popunder In-Page Banners Instream Video Ads Video Slider

HilltopAds is a global advertising network offering a wide range of solutions for advertisers and publishers. With a focus on delivering high-quality traffic and maximizing revenue, HilltopAds covers various ad formats including popunder, In-Page, banners, and video. 

For publishers, HilltopAds offers flexible monetization tools, including easy-to-use dashboards, real-time reporting, and timely payments, making it a popular choice for website owners, bloggers, and app developers. HilltopAds also ensures that the ads served are of high quality, filtering out any low-performing or harmful content through its anti-fraud system.

When it comes to video advertising, HilltopAds supports advanced formats like VAST (Video Ad Serving Template), making it an ideal choice for video publishers and advertisers alike. VAST allows for the seamless integration of video ads into content, providing advertisers with a robust solution for reaching audiences across a variety of platforms, including mobile apps, websites, and connected TV.

Additionally, HilltopAds offers a “slider” video ad format, which enables videos to appear as engaging, non-intrusive sliders at the bottom of the screen. This format is effective for maintaining user engagement while not interfering with the overall browsing experience.

14. Teads

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Programmatic Direct	Real-Time Analytics Scheduled Reporting	N/A	Outstream Video Ads

Teads is a video ad network that is partnered with some of the largest and most prestigious publishers in the industry. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads. 

The platform offers a variety of ad formats as well. However, they are best known for their outstream video ad format, which allows publishers to display video ads within editorial content, even if they don’t have their own video content.
Teads operates on a global scale and connects publishers with partners all over the globe, giving them a larger pool of potential advertisers and increasing their revenue opportunities.

15. DigitalTurbine (Former Fyber)

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic	Real-Time Analytics Dynamic Reporting Reporting API	N/A	Instream Video Ads In-App Video Ads Interstitial Video Ads Rewarded Video Ads Rich Media Ads

DigitalTurbine is a mobile app monetization platform that operates as an ad exchange, DSP, and SSP all-in-one. This platform supports VPAID ad tags and allows publishers to monetize mobile apps across different operating systems seamlessly. DigitalTurbine has various monetization options and diverse mobile and rich ad formats (e.g., instream, in-app, interstitial video ads), including non-intrusive rewarded ad formats. 

The platform’s focus is creating clean user experiences while helping publishers receive higher CPMs. Besides quality demand, DigitalTurbine also offers in-detail data analytics to help with strategy optimization.

16. Viewdeos

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Dashboard Analytics	N/A	Instream Video Ads Outstream Video Ads Floating Video Ads

Viewdeos is a video-only ad network that supports omnichannel monetization (desktop, mobile) and comes with excellent integration options and anti-fraud tools. The platform primarily relies on contextual targeting and offers a rich library of videos publishers can use to serve ads if they have none of their own.

But one thing makes this network stand out — it comes equipped with an entire video technology infrastructure. Publishers who monetize with Viewdeos will also get a video player to serve their ads, hosting, and CDN. That makes this platform one of the most well-rounded video advertising solutions on the market.

17. Adsterra

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics	N/A	Instream Video Ads Outstream Video Ads

Adsterra is a global advertising network with support for desktop and mobile monetization. The platform also offers a variety of ad formats, including instream and outstream ads. Adsterra’s network operates across many verticals like gambling, gaming, brands, e-commerce, and more.

Adsterra has two in-house solutions that publishers and advertisers will find invaluable. The first is an ad fraud protection and anti-malware system that will keep users safe and minimize revenue losses to bots. The second is an anti-AdBlock solution to prevent revenue losses to blocked ad calls.

However, the best part about Adsterra is that its ads can run on almost any player, making it one of the most flexible video ad networks out there.

18. PubMatic

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic Real-Time Bidding	Real-Time Analytics	No Requirements	Banner ads Interstitial ads Native ads Rewarded video ads Rich media ads

PubMatic is a video ad network and a world-leading programmatic advertising solution. The platform comes with unique demand, in-depth analytics, and support for monetization on multiple channels (mobile app, web, CTV). 

PubMatic offers publishers OpenWrap, a unified header bidding solution that gives them access to custom tools and performance optimization insights. Among other options, the platform also comes with a Connect solution that helps enhance data safety. Notably, PubMatic has worked with some of the largest publishers in the industry such as Microsoft, eBay, the Guardian, and more.

19. PropellerAds

Demand	Reporting	Minimum Traffic	Supported Ad Formats
Programmatic	Real-Time Reporting	N/A	Interstitial Ads In-banner Ads

PropellerAds is mainly a display ad platform, but it does offer some video advertising capabilities. Namely, it supports interstitial and in-banner video ads. It is a good choice for publishers with various inventory formats for sale, as it offers high ad fill rates. Lastly, the platform comes with useful tools such as detailed real-time analytics, ad optimization toolkits, anti-AdBlock tech, and more.

Gain Access to Premium Demand With TargetVideo

TargetVideo’s Premium Demand allows publishers to monetize their content with video ads from reputable advertisers. What’s more, they don’t need to worry about ad stack management, as they get a dedicated expert ad ops team ready to help them maximize earnings (in addition to all the revenue-boosting tools and features included in the platform).

If you need more information or would like to sign up, our sales team is at your disposal.

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