9 Best OTT Advertising Platforms for Your AVOD OTT Service in 2024

There are multiple ways for publishers to monetize their OTT streaming services. Among them, AVOD has been gaining particular prevalence in the industry, with a predicted market penetration rate of 49.5% in the US in 2025, according to Statista. Are you an OTT publisher looking to maximize their ad revenue? Or maybe you’re just getting started with OTT streaming? Either way, you will need a reliable OTT advertising platform to supply you with quality ad partners and help you achieve the highest CPMs possible. But first, let’s take a look at what criteria to pay attention to when choosing one.

What Is an OTT Advertising Platform?

An OTT advertising platform is a platform that allows OTT publishers to sell ad inventory, track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers, helping publishers sell and advertisers buy suitable ad inventory for their ads. Simply put, OTT advertising platforms are video ad networks that offer ad monetization for OTT streaming. 

What to Look for in an OTT Advertising Platform

While an OTT advertising platform is primarily used to serve ads, as mentioned, it is also crucial for audience targeting, tracking and managing performance, and by extension, maximizing your ad yield. So, when looking for an OTT ad platform, I recommend paying attention to the following: 

Targeting Options — The better targeted an ad is, the better it will perform (and by extension, the more it will earn). This is why your chosen advertising platform should have multiple targeting options. For example, demographic and geographic targeting, behavioral targeting, device targeting, contextual targeting, and more.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, you will need reliable ad analytics with metrics such as fill rates, plays, impressions, CTR, and preferably real-time video analytics. 
Yield Optimization Tools — Yield optimization tools use the data you gathered through ad analytics and optimize the ads to maximize their performance. 
Extensive Platform Features — Although not necessary, having content management, hosting, and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. 
OTT App Support — A platform that has white-label OTT apps for various devices is an ideal choice for those looking to launch an OTT app.

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9 Best OTT Advertising Platforms for Publishers in 2024

There are many ad networks available that can help publishers monetize their websites, but the following are some of the best ad networks in the industry that offer quality solutions to OTT publishers.

1. Google ADX

Google ADX remains one of the largest ad exchanges in the current market. The platform offers some of the highest CPMs in the industry and trades with high-quality premium inventory. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. 

Unfortunately, Google ADX has quite steep and strict entry requirements. To be eligible, your website or OTT app must have at least 5 million active monthly users. Nonetheless, you can still gain access to Google ADX’s demand if you sign up for a platform that is a Google MCM partner and offers ADX’s demand along with its own.

Google ADX Key Features:

Programmatic real-time bidding
Works with high-end SSPs
Long list of supported video ad formats
Real-time and historical ad analytics
Highest CPMs on the market
Strict and steep eligibility requirements

2. TargetVideo

TargetVideo is a video ad network that allows OTT publishers to monetize content through an array of video ad formats, including overlay ads, various instream video ad formats, CTV advertising, and more. The platform uses top-tier programmatic advertising tech and is compatible with all kinds of OTT devices.

With TargetVideo, publishers can take advantage of real-time analytics and automated reporting, an array of ad optimization tools, and a dedicated expert ad optimization team. TargetVideo also has its own superior HTML5 video player that guarantees smooth video delivery. 

A big advantage that TargetVideo’s demand has over other similar ad networks is that it allows for easy integration with TargetVideo’s Video Streaming Platform and Managed Video Player. In other words, aside from providing monetization options, TargetVideo also offers to host, manage, and distribute videos.

TargetVideo Premium Demand Key Features:

Wide variety of ad formats
Premium advertising partners 
Dedicated account management team
Real-time analytics and automated reporting
Easy integration with an online video platform
HTML5 player, video hosting, and more

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3. PubMatic

PubMatic is one of the leading programmatic advertising solutions. With Prebid.js, an extensive private marketplace, and ad quality tools, PubMatic is one of the top choices among OTT businesses. 

However, to monetize with PubMatic, publishers need to meet certain criteria. Firstly, their platform must contain original content or properly attributed content. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

PubMatic Key Features:

Extensive premium ad inventory
Open-source header bidding
Ad and inventory quality tools
DMP integrations
Built-in ad fraud protection tools
Advanced analytical tools

4. Yahoo Advertising

Yahoo’s ad exchange offers premium ad demand to publishers for an array of platforms and devices. The platform supports real-time bidding and programmatic advertising for a wide variety of ad formats. Yahoo Advertising is mostly tailored to mid-sized and large publishers, although there are no minimum traffic requirements. Also, publishers and advertisers get to enjoy an array of brand safety and security tools.

Yahoo Ad Tech Key Features:

Multi-device monetization (mobile, desktop, CTV)
Support for dozens of video ad formats
Programmatic and video header bidding support
Brand safety and security features
No minimum traffic requirements

5. Vimeo OTT

Vimeo OTT is a platform built with OTT monetization in mind. In other words, its tools and features are tailored to the needs of OTT streaming platforms that are looking to monetize. Vimeo supports not just ad-based monetization, but also SVOD and TVOD models. There is an array of yield management tools available, along with real-time analytics.

The one major downside to working with Vimeo is the platform’s complex and often non-transparent pricing. Additionally, AVOD is only available with the Enterprise plan.

Vimeo OTT Key Features:

Full OTT app support
SVOD, TVOD, AVOD
Branded apps and API access
VOD, live streaming, and linear channels
DRM

6. OpenX

OpenX brings together a network of hundreds of SSPs and DSPs. Through this network, publishers can monetize content across an array of devices and OTT apps. The platform features detailed targeting tools that help publishers and advertisers reach their desired audience easily. OpenX supports all the popular ad formats, including instream and outstream video ads, in-app ads, CTV video ads, rich media ads, and more. Aside from real-time bidding, the platform also allows publishers and advertisers to strike programmatic direct deals.

OpenX Key Features:

Hundreds of SSPs and DSPs
Programmatic direct deal support
Wide array of video ad formats supported
Detailed custom targeting options
Compatibility with most ad servers and video players
Compatibility with a wide array of devices

7. Nexxen (Unruly)

Nexxen, formerly Unruly, is a video advertising platform that offers multiple monetization options and a variety of ad formats for OTT broadcasters. It also features a centralized DMP. In addition, the platform requires ad compliance with Better Ad Standards and General Data Protection Regulation and adheres to the highest fraud protection and safety standards. This has also earned it the TAG Trust and Transparency Certificate, the IAB Gold Standard Certificate, and more.

Unruly Key Features:

Programmatic, programmatic direct, and real-time bidding
Massive library of outstream video ads
Real-time and historical analytics
Better Ad Standards and GDPR-compliant
High-end ad fraud protection and brand safety
Centralized DMP

8. AdMedia

AdMedia is an advertising network with its own ad exchange. The platform doesn’t offer inventory on any third-party open exchanges, instead keeping all the transactions internal. The platform offers programmatic and real-time bidding, but direct deals are also available. 

AdMedia puts a lot of focus on contextual video advertising, which is currently considered to be one of the best targeting options, especially in the wake of the post-cookie era. There are also built-in comprehensive ad fraud protection tools and brand safety features. Lastly, AdMedia offers a customizable, ad-optimized player.

AdMedia Key Features:

Internal, exclusive ad exchange
Programmatic, real-time bidding, direct deals
Comprehensive contextual targeting tools
Customizable video player optimized for ad serving
Ad fraud protection and brand safety

9. Magnite

Magnite is one of the world’s largest supply-side ad platforms and ad exchanges that supports almost all channels, devices, and ad formats. Some feature highlights include real-time ad insights, automated ad podding, high-end data protection tools, and cross-platform advertising. The platform prides itself on being the choice of some of the largest premium publishers in the world, including the likes of the Discovery Channel, the Wall Street Journal, and eBay.

Magnite Key Features:

Compliant with GDPR and CCPA
One of the largest ad platforms
State-of-the-art ad fraud and data protection
Cross-platform advertising support
Compatibility with many devices, platforms, and ad formats

Monetize Your OTT Services With TargetVideo

If you’re interested in OTT platform monetization, look no further than TargetVideo’s premium video monetization solution. With it, publishers can build and launch their OTT apps on an array of devices and operating systems, monetize their content with ads from some of the most reputable advertisers in the industry, and receive expert ad stack management. Maximize the earning potential of your OTT ad inventory with the best ad-based monetization platform on the market.  

Full Control Over Monetization
The Most Advanced Ad Tech
Multi-Role Library Management
OTT Apps for All Channels
Smooth Live Streaming
And More!

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