Munich, Germany – April 18, 2024 – TargetVideo, a leading video technology and advertising
company, announces its newest AI technology integration, this time to streamline content
categorization for digital video publishers. By using AI, TargetVideo now empowers its clients to
automatically classify their video content into standardized categories defined by the Interactive
Advertising Bureau (IAB).
This innovative implementation brings a significant advancement to video management
processes, as it enables large publishing networks to automate the categorization process. By
eliminating the need for manual categorization, publishers can now allocate their time and
resources more efficiently toward content creation and monetization strategies. With AI-driven
categorization, publishers can ensure that their content aligns seamlessly with IAB standards,
enhancing its discoverability and appeal to advertisers. This is especially important in today’s
landscape when the looming deprecation of third-party cookies makes proper video
categorization more important than ever.
“By integrating AI technology into our platform and player solutions, we are significantly
streamlining the way digital video publishers manage their content,” says Uroš Jojić, co-CEO of
TargetVideo. “This enhancement not only simplifies operations but also ensures that publishers
maintain adherence to industry standards, ultimately driving greater monetization opportunities.”
About TargetVideo
TargetVideo is a video technology and advertising company headquartered in Munich,
Germany, with additional offices in Belgrade, Serbia, and Los Angeles, USA. As a trusted
partner to digital publishers worldwide, TargetVideo offers comprehensive video engagement
and monetization solutions through its plug-and-play managed video player and versatile video
platform. Additionally, TargetVideo provides brands with extensive, brand-safe video advertising
services, enabling global reach and impact.
Find out more on the TargetVideo website.
Follow TargetVideo on Linkedin here.
Media contact: Borivoj Ivanovic borivoj.ivanovic@target-video.com
