Munich, [May 3, 2024] – TargetVideo and IPPEN.MEDIA today announced their strategic partnership on the renowned online portal hallo-eltern.de. In recent years, the platform has developed into one of the leading online offerings for young parents. While IPPEN.MEDIA will take care of the editorial and technical operations, reach building, and display marketing in the future, TargetVideo will continue to provide the video technology, be exclusively responsible for video marketing, as well as offer support with concept marketing.
As part of a strategic realignment, TargetVideo is now concentrating more on its core business, which includes the areas of video technology, content, and video marketing for premium publishers. This move allows the company to optimally utilize its resources and focus on further developing its key areas as a leading video publisher and marketer. As one of the leading digital media groups in Germany, IPPEN.MEDIA is the ideal partner to keep successfully expanding the portal. IPPEN.MEDIA’s portfolio strategy includes a variety of high-quality online platforms, and the integration of Hallo:Eltern will expand its existing offering to include the parenting and family niche.
With the takeover of Hallo:Eltern, IPPEN.MEDIA will use its many years of experience in building sustainable reach of digital media brands to further strengthen its offering. The experienced editorial team at Hallo:Eltern will remain on board and will be supported by expert colleagues at IPPEN.MEDIA.
As part of a long-term cooperation, TargetVideo remains the exclusive partner for video player technology and marketing on Hallo:Eltern and will continue to give its media customers and brands exclusive access to high-quality video reach within their family partner network.
“We are pleased to transfer Hallo:Eltern into the hands of IPPEN.MEDIA,” says Maximilian Gall, CEO of TargetVideo. “IPPEN.MEDIA has the know-how and resources to successfully develop the portal and consolidate its position as one of the leading online offerings for young parents. We are convinced that Hallo:Eltern will have a successful future under the leadership of IPPEN.MEDIA, and we look forward to long-term cooperation.”
IPPEN.MEDIA is also looking forward to the collaboration: “Hallo-Eltern.de is the perfect addition to our portfolio,” says Jan Ippen for IPPEN.MEDIA. “The portal has established itself as a trustworthy source for young parents and a renowned media brand, and it fits perfectly with our aim of offering high-quality content and services for our target groups. We look forward to further expanding the offering and serving the needs of young families even better. “
About TargetVideo:
TargetVideo is a leading international video publisher and marketer and an innovative video ad tech company with locations in Munich, Belgrade, and Los Angeles. With its innovative video player technology and premium video content, TargetVideo supports online publishers in optimally monetizing their reach and accessing 100+ million users in attractive target groups. The company develops and implements creative content marketing strategies and video campaigns for renowned advertising customers and agencies. With over 6 million unique in-stream users per month in the young parents/family target group, TargetVideo is the market leader in DACH. As an innovator in the video advertising industry, TargetVideo offers everything advertisers and publishers need to grow their digital businesses.
About IPPEN.MEDIA:
IPPEN.MEDIA is one of Germany’s leading digital media houses and operates a broad portfolio of high-quality online portals and platforms. The company is known for its commitment to high-quality content and innovation in the digital media sector. IPPEN.MEDIA’s offerings reach more than every second German Internet user every month.
For further information please contact:
Anne Dorow
TargetVideo GmbH|
Telephone: 089/21545490
E-Mail: anna.dorow@target-video.com
Dorothee Braig
IPPEN.MEDIA
Telephone: 089/5306-8263
Email: info@ippen-digital.de
