Munich, 13.08.2026 – FUNKE Digital and TargetVideo GmbH, a specialist in video technology, AdTech and marketing, announce their multi-year strategic partnership. After a multi-stage selection process, FUNKE Digital has chosen TargetVideo as its technology partner to replace the video in-house solution of the online portals of FUNKE Digital (including DerWesten.de) and FUNKE National Brands (including hoerzu.de) and is also
involving TargetVideo as a strong partner in video advertising marketing.
The decisive factor for the decision was the convincing interplay of a powerful video player, extensive CMS functionalities and deep AdTech integration – a combination that is rare on the market in this unity. In addition, TargetVideo impressed with its strong publisher orientation and the ability to implement individual requirements pragmatically.
The TargetVideo platform gives FUNKE Digital complete control over the management, distribution and monetization of video content across all portals and apps. The modular HTML5 video player integrates seamlessly into existing CMS structures and supports, among other things, a vertical video feed for mobile-optimized user experiences as well as livestreaming for the distribution of live content on all channels. Player and video CMS are fully API-enabled; native SDKs for Flutter and React Native are available for app integration.
Another advantage for FUNKE Digital with its broad portfolio of digital brands: network-wide syndication and distribution of video content. The platform can be used to play out rule-based and automated videos across multiple portals and brands, minimizing editorial effort while growing reach and video inventory.
In the field of artificial intelligence, TargetVideo relies on automated video categorization according to IAB categories, which provides editorial offices and ad servers alike with precise contextual data. In addition, an AI-based video matching system is being rolled out: It analyses both the semantic context of the article and the video content itself via audio transcription and image analysis at frame level and automatically plays out the most suitable video in each case. The goal is not only a higher engagement rate and longer dwell time, but above all a noticeably better matching quality and user experience with significantly reduced editorial effort at the same time.
In addition to the technology platform, TargetVideo supports FUNKE Digital as an additional marketing partner: The TargetVideo demand network complements the existing marketing streams and, in combination with advanced AdTech features such as an integrated prebid server and an AI-supported yield optimization engine, contributes to further increasing advertising revenue.
“FUNKE Digital places high demands on technology and marketing partners. TargetVideo convinced us in all decisive dimensions: with a modern, integrated video platform and a clean AdTech connection. We are looking forward to a long-term cooperation.”
Alexander Rüben, COO, FUNKE Digital GmbH
“FUNKE Digital’s decision confirms our approach: Publishers don’t need isolated solutions, but a true end-to-end platform – technologically strong, closely interlinked with AdTech and video monetization, and supported by proactive support. That’s exactly what we deliver.”
Maximilian Gall, CEO and founder of TargetVideo GmbH
About TargetVideo
TargetVideo is one of the leading video technology and video marketing companies in the DACH region and worldwide. The company’s video player and advertising technology – combined with a powerful video CMS, mobile SDK integration, network-wide syndication and AI-powered matching systems – enables digital publishers to have a scalable platform for distributing, managing and monetizing video content. TargetVideo reaches more than 100 million unique users per month and develops premium video placements and marketing strategies for advertisers and agencies. For more information, see www.target-video.com.
About FUNKE Digital
FUNKE Digital is a 100% subsidiary of the FUNKE Mediengruppe. Using state-of-the-art technologies, agile working methods and interdisciplinary teams, the different teams modernize existing products and expand new business areas. FUNKE Digital is the digital engine of the group. One Digital division is the Media Network with a broad portfolio of online magazines and online news portals as well as our video and social units. Another area is Digital Services & Performance. This business area is home to the combined power of various digital business models – from HR clusters to complementary leads and listings websites to our digital agencies. For more information, see www.funkedigital.de.
