Programmatic direct advertising is an effective way to sell premium ad space at higher CPMs.
Amazon UAM vs. TAM — here is everything you need to know about Amazon’s two side-server header bidding solutions.
The ongoing changes in privacy policies have made contextual targeting reaffirm its relevance in digital advertising.
A good header bidding wrapper is key to a seamless ad trading process. Find out all you need to know about this piece of advertising technology.
What is video header bidding and how does it work exactly? Let's find out.
Video header bidding analytics allow publishers to aggregate performance data of all demand partners in a single place. Learn everything you need to know about the importance of video header bidding analytics and how to use them in this article.
With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.
Google's MCM program allows almost any publisher to access GAM 360 and monetize with premium ad demand without much hassle. Read this article to learn more about this program and how to find the right MCM partner for your business.
Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager.
Ad podding is an advanced advertising technique seasoned publishers use to maximize revenue. Learn more about the technology behind ad podding, how it works, and how to set it up in this article.
