An overview of all the changes brought about by IAB's TCF 2.2 update. Read about how the update may affect your publishing business.
From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that…
Learn how to use the new Call Ad Again feature to boost your impressions and use your ad inventory to the fullest.
As the driving force behind digital marketing, behavioral advertising is one of the best methods for online audience targeting and delivery of personalized ads.
To comply with industry standards, most publishers nowadays implement ads.txt as a way to combat ad fraud and domain spoofing.
Let’s take a look at IAB Tech Lab’s new video ad classification and what it means for publishers in practice.
Learn the ins and outs of Google Open Bidding and receive demand from multiple ad exchanges, including Google’s own demand sources.
The Prebid price floor optimizer is part of our Yield Optimization Engine designed to help publishers fulfill the earning potential of their inventory.
There are many quality programmatic advertising platforms out there. Let us help you choose the best one for your business.
Price floor optimization doesn’t have to be a complicated, time-consuming process. Learn how to automate this task, save time, and maximize your RPMs.
