The popularity of connected TV among consumers is hardly groundbreaking news anymore. With hundreds of millions of viewers in the US alone, CTV is quickly becoming the preferred streaming method…
Learn how attention metrics offer a more precise measurement of online user engagement and focus.
Learn how to maximize your ad revenue efforts through best practices, tips, and tricks for instream video ads.
There are many ways in which AI and machine learning are bringing innovations to attribution and measurement. Learn more here.
There are many potential reasons for low fill rates, and just as many ways to improve them. Find out more here.
Learn how to maximize your digital advertising revenue with our expert tips on ad yield optimization.
New and improved Revenue Dashboard for easier navigation and monitoring of your earnings, filtering option for video content, and more in our Platform Update 6.9.9. changelog.
Programmatic video advertising is an automated ad-trading method that streamlines publishers' monetization efforts. Find out all you need to know about it.
Find out how to calculate, compare, and understand the factors affecting CPM rates to better optimize your ad campaign.
As an advertiser in today’s digital landscape, you’re probably constantly looking for ways to optimize video ad campaigns for higher ROI. With video content consumption at an all-time high, it’s…
